Simon Renfer works at the intersection of motion design, digital 3D and direction. He has extensive experience in the field, especially creating concept-driven title sequences and projects where storytelling, visual systems and time-based design somehow manage to get along (most of the time).

Originally trained in drawing, his fascination with animation grew from the desire to make images do more than just sit still. Meaning usually emerges through motion, though sometimes it needs a gentle nudge, a carefully timed pause, or a lot of coffee. He sees motion design and experimental animation as a field with artistic potential far beyond classical cinematic narration, a space for abstraction, interpretation and occasional happy accidents.

After running an independent two-person studio for several years, Simon now works part-time at Swiss Radio and Television. Alongside commissioned projects, he increasingly pursues independent and experimental projects exploring procedural 3D, alternative figurative animation and new visual languages, and occasionally surprises himself in the process (which is, by now, kind of the point).